US, Social media consumption among African Americans

An overview of social media consumption among African Americans between 2014–2016.

The average African American (aged 18+) spent 49 minutes per day social networking in 2016, according to data from WARC and Nielsen. This represents an increase of 18 minutes from 2014, when social networking consumption stood at 00:30.

Of the three devices monitored for social networking (measured on a user basis), the smartphone accounted for the most African American time on 00:48 in 2016. The PC was next on 00:29, closely followed by tablets on 00:26. All three devices have seen