Data from WARC and MAGNA Global show that programmatic, the automated buying and selling of ad inventory, accounted for a third of the value of US ad trade in 2016. We expect this share to rise closer to 39% this year, more than double the level recorded...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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