US podcast adspend up 24% as more advertisers join

An overview of podcast advertising spend in the United States in 2020 and 2021.

Podcast advertising spend rose by 23.8% in the United States in the first five months of 2021, according to data from ad intelligence and sales platform MediaRadar.

Between January and May 2021, there were 3.5k brands spending $221.8m on podcast advertising per MediaRadar's database. Over the same period in 2020, there were 3.0k brands that collectively invested $179.2m. Monthly spend in 2021 has also exceeded 2