Direct mail advertising expenditure in the US was valued at $20.1bn in 2016, according to data from the WARC and the United States Postal Service (USPS). This represents a year-on-year decline of 1.1% from 2015, when total spend amounted to $20.4bn. The sector accounted for a 9.9% share of total US advertising expenditure in 2016, down 0.9 percentage points (pp) from 2015. Data show the sector is gradually seeing its share of overall advertising spend decline.
Direct mail adspend has fallen 19.3%, or $4.8bn, from the peak of $24.9bn recorded a decade ago....