US, CPM for a 30-second Super Bowl spot

An overview of the cost per thousand impressions for a 30-second Super Bowl spot between 1967-2018.

The cost per thousand impressions (CPM) of a 30-second Super Bowl spot has grown at a compound annual rate (CAGR) of 10.0% since 1967 to an estimated $5.15 million in 2018, according to data from Kantar Media, Nielsen and WARC.

A spot at Super Bowl I cost $40k ($300k today), while the rate card price first broke the one million barrier in 1994. Super Bowl CPM has only recorded five annual dips over the last 50 years; in 1971, 2001, 2004, 2007, and most recently in 2010.

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