US cinema adspend records worst decline since 2014

An outline of growth trends in US cinema advertising expenditure between 2000 and 2018.

Cinema advertising expenditure in the US was valued at $743.1m in 2017, according to data from the Cinema Advertising Council (CAC). This represents a year-on-year decrease of 5.9% from 2016, and coincided with North American cinema admissions dipping...

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