UK, Direct mail advertising expenditure by product category

Outlines UK direct mail advertising expenditure among the top 12 product categories over the last five years.

Mail order was the biggest direct mail advertising category in the UK in 2016, according to data from AA/Warc Expenditure Report and Nielsen. The product category’s total adspend - at rate-card level - amounted to £318.6m. This represents a 0.2%...

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