UK audiences watch 17 min ads per day, 83% go to broadcast TV

The overview of AV advertising trends in the United Kingdom.

Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%. 

SVOD services – such as Netflix and Disney+ that incorporated ad-tiers – are said to provide a “complimentary offering” and have the potential to achieve incremental reach, per Matt Hill, Thinkbox’s Research and Planning Director. Yet SVOD ads are estimated to take up a mere 1-2% of total AV advertising time. 

Audiences aged 16-34 spent less time watching...

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