TV will continue to attract the majority share of total US annual display advertising budgets this year, according to data from WARC's latest International Ad Forecast. It took a 45.4% share of total display advertising spend in 2017, though this did represent...
Two-thirds of US display adspend goes to TV and mobile
An overview of the shifts in media share of total US display advertising expenditure between 2009 and 2018.
