Advertising expenditure in China stood at RMB518.1bn in 2017, according to data from WARC, CTR and iResearch included in WARC's Adspend Database and International Ad Forecast. This represents year-on-year growth of 12.9% from 2016, when total spend amounted to an estimated RMB459.0bn. Since 2008, Chinese adspend has increased every year, with particularly strong growth in 2008 (up 24.5% year-on-year).
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