TV continues to make up the largest portion of display adspend in Australia despite recording a decline in share, according to the latest data from WARC, CEASA and the Internet Advertising Bureau (IAB). It took a 36.5% share of the total in 2017, down 7.1 percentage points (pp) since its peak in 2013. Further decline is expected in 2018, falling an additional 0.7pp to 35.8%.
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.