TV's return to growth overshadowed by dominant 'duopoly'

An overview of global advertising investment forecast for 2020 by medium, format, and online media owner.

The latest WARC projections for 2020, based on 96 markets, indicate that TV will attract the most advertiser investment globally, with US$192.6bn spent on the medium – up 2.5% year on year. This total is, however, now behind the $231.9bn for the Alphabet...

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