TV set to attract the majority of French advertising spend this year

An overview of total French advertising expenditure between 2007 and 2018.

TV still attracts over a quarter of France's total annual advertising budget, according to data from WARC, IREP and the Internet Advertising Bureau (IAB). It took a 27.5% share of total advertising spend in 2017, although this represented a dip in share of 0.4 percentage points (pp) from 2016. TV's share is forecast to hold flat this year.

The next biggest channel, search advertising, ended 2017 with a share of 15.4% (up 0.8pp from 2016). Next in line was desktop display at 11.0%, followed by outdoor (9.9%), newspapers (9.6%), magazines (8.2%), online classified (6.6%), radio (5.8%), mobile display (5.3%), and...

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