TV is the most popular device for video-on-demand content but smartphones are gaining share worldwide, according to data from video analytics company NPAW.
Two-fifths (41%) of video-on-demand content consumption happens on a connected TV device and this has remained stable over the past year.
In comparison, smartphones now take a one-quarter share (26%) and this has grown from 21% in the previous year, representing the largest increase across all devices.
PC video-on-demand consumption places third but has seen the largest decline, down to 12% in Q4 2021.
Digital video consumption is growing stronglyand advertisers are moving...