TV adspend at six-year low in America, but shows signs of growth

An overview of the growth trends in TV advertising expenditure in the US between 2007 and 2018.

TV advertising revenue fell significantly in 2017, down 7.6% from 2016 to reach $63,111 million, according to data from WARC, MAGNA Global, and Pivotal Research. Whilst 2016 was a strong year for TV advertising expenditure, reaching $68,298 million, the...

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