TV accelerated its marketing budget growth in October

An overview of global marketing budgets by medium between May and October 2021.

The growth in TV marketing budgets has accelerated in October, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who receive the full analysis report.