FMCG companies have managed to attract more customers in China this year despite the coronavirus (COVID-19) outbreak, though three struggled in a year of challenges, according to data from Kantar Worldpanel.
The top 22 FMCG companies in China, all of which attracted over 100m urban Chinese households in the 52 weeks ending 9 October 2020, added 82m more consumers combined this year.
Shuanghui attracted the most new consumers, adding 10m more than in 2019 (+9.3%) to reach 119m. Haday's quick growth this year as a result of more time spent cooking at home, adding 10m buyers (+7.5%), means...