TikTok user activity overtakes YouTube

An overview of user activity on TikTok and YouTube in Japan, South Korea, the UK and the United States.

TikTok's user activity has overtaken YouTube's in the United States and UK, though the app still lags behind in South Korea and Japan, according to an analysis of Android devices by App Annie.

TikTok users in the US spent about 25 hours on the app in June 2021, an increase of 51% from the end of 2019. This is ahead of YouTube's 23 hours, a level that has been stable over the past year and a half.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands