Threads already has a fifth of Twitter’s weekly active user base

Alex Brownsell, Celeste Huang

Meta’s Twitter-lookalike app has surpassed 150 million downloads.

Threads, Instagram’s new standalone text-based conversation app, is making swift progress in its attempt to catch up with Twitter’s audience size, according to new research. 

The Meta-owned platform - which launched in early July - closely mimics the look, feel and functionality of Twitter. In an Instagram post, Mark Zuckerberg talked up the idea of a “friendly public space for conversation”, in the hope of attracting users dissatisfied with Twitter since its acquisition by Elon Musk. 

Early adoption has been rapid. Threads has already surpassed 150 million downloads, according to figures from data.ai, and...

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