Technology sector to spend $2bn on TikTok in 2023

WARC Media’s first Platform Insights report takes a look at TikTok’s ad spend, consumption and performances.

Technologies and electronics – one of the fastest growing categories in terms of ad spend – is forecast to invest a combined $2.0bn on TikTok in 2023, a 14.3% increase from last year, according to WARC Media’s latest TikTok forecast. 

TikTok has been a major beneficiary of marketers choosing to rebalance budgets due to media fragmentation and advertisers pausing investment on Twitter after its dramatic acquisition last year. WARC Media’s latest Platform Insights: TikTokreport – the first of a new series – looks at this fastest growing social app from ad...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands