Technology and electronics sector is forecast to lead ad growth this year and next

Celeste Huang

An overview of the latest forecast on 18 product sectors’ advertising investment.

Sectors like technology and electronics, pharma and healthcare, and household and domestic are expected to post healthy increases in advertising investment in 2023, according to the latest forecast report by WARC (The Ad Spend Outlook 2022/23: Impacts of The Economic Slowdown). 

Of the 18 product sectors monitored by WARC, all bar automotive are on course to increase advertising spend this year. Only four sectors are expected to cut spend in 2023: transport and tourism (-0.4%), alcoholic drinks (-1.1%), financial services (-4.5%), and automotive (-12.4%).

The technology and electronics sector– the third largest of the...

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