Sustainability advertising in the UK has grown rapidly, according to the latest research from Nielsen. While TV advertising that mentions 'plastic' in a sustainable context was non-existent in the 12 months to October 2017, it topped £280,000 in the year to October 2018.
Print has seen an even larger increase, growing by 419.2% to top £1.1 million in sustainability advertising value. This will have been driven in part by the BBC's Blue Planet 2 series, which ran from the end of October to December last year and generated significant public concernabout ocean pollution....