Social media to see biggest budget increase this year

Rob Clapp

An overview of marketers' planned budget changes in the next 12 months.

Two-thirds (65%) of marketers say they expect to increase their social media budgets this year, making it the medium that will see the largest increase in spend, according to a worldwide survey of marketing professionals by Nielsen.

Online display and online video are also expected to see wide increases in budgets in 2022, with 62% of marketers planning to spend more on both.

All 15 media tracked will see a net increase in budgets this year (more marketers plan to increase their spend than spend less) – social media sees the largest net budget increase, at +53%, while...

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