Consuming social media live content (46%) is the most significant consumer behaviour for the Indonesian mobile marketing industry in 2020, according to research from WARC and the MMA. M-commerce (44%) and multi-screening (40%), using a mobile device while watching TV, are also important behaviours for the industry.
The research also found that 45% of marketers in Indonesia are planning on livestreaming from mobile this year.
Indonesia is seeing a trend in the selling of goods during live-stream videos. ‘Shoppertainment’, as it is called, is a direct response to what consumers in the market are looking...