Social grows closer to a quarter of online display adspend in China

An overview of growth trends in social advertising expenditure in the China between 2012-2018.

Social advertising expenditure in China was measured at RMB27.3bn (US$4.0bn) in 2017, according to data from WARC and iResearch. This represents a year-on-year increase of 42.1% from 2016, when total spend amounted to RMB19.2bn. Growth has decelerate show that investment will reach RMB36.2bn this year.

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