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Smart speakers most popular with 35-54 year olds

Rob Clapp

An overview of smart speaker penetration in Great Britain in Q1 2019.
  • Digital media consumption
  • Radio & audio audiences
  • United Kingdom
  • Internet
  • Radio & audio
  • United Kingdom

Smart speaker penetration is highest for those aged between 35-54 years old, according to the latest researchfrom Ipsos MORI. In Q1 2019, nearly one-quarter of respondents aged between 35-54 said they owned a smart speaker, above the overall level of 14%....

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