Shorter lead times hit Malaysian DOOH last year

An overview of outdoor advertising spend by format in Malaysia.

Digital outdoor (DOOH) advertising spend in Malaysia has seen double-digit growth in recent years but it was static formats that performed better in 2020, according to data from AIMS Research.

Static outdoor advertising spend fell by 8% in 2020 below RM1.0bn (RM999.3m at rate card level) for the first time since 2014. However, digital outdoor ad investment saw 42% growth in 2019 which then dropped to a 13% decline to RM292.9m (rate card) i