Search is now the largest advertising medium in the UK, having overtaken TV for the first time in 2017, according to data from the AA/WARC Expenditure Report. Search accounted for 28.5% of all UK adspend last year, up from a share of 25.7% in 2016 and...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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