Search and mobile display were the only media to gain share of UK adspend last year

Shows the shifts in media share of total UK advertising expenditure between 2008-2017.

Search is now the largest advertising medium in the UK, having overtaken TV for the first time in 2017, according to data from the AA/WARC Expenditure Report. Search accounted for 28.5% of all UK adspend last year, up from a share of 25.7% in 2016 an

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