Retail media to be the fastest-growing channel in 2023, reaching $122bn

Celeste Huang

The latest WARC Media analysis looks at retail media advertising spend.

Global retail media ad spend is forecast to grow 10.1% to $122bn in 2023, having achieved double-digit growth every year since 2014. It is expected to be the fastest-growing channel this year and next, according to the latest analysis by WARC Media, comparing WARC data with new forecasts from GroupM. 

From 2019 to 2022 – during which the pandemic propelled the growth of online shopping and e-commerce investment – retail media saw its ad spend more than double.  Investment is forecast to surpass audio ($35bn) and OTT/streaming($83bn) combined in 2023, and is...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands