Global retail media ad spend is forecast to grow 10.1% to $122bn in 2023, having achieved double-digit growth every year since 2014. It is expected to be the fastest-growing channel this year and next, according to the latest analysis by WARC Media, comparing...
Retail media to be the fastest-growing channel in 2023, reaching $122bn
The latest WARC Media analysis looks at retail media advertising spend.
