Retail brands are most optimistic about future, travel the least

An overview of chief marketing officers' (CMOs) views on the expected impact of the business climate in the next 18–24 months on business performance.

Travel and hospitality brands are least optimistic about the next 18 to 24 months, according to a Gartner survey of marketing executives in North America, France, Germany and the UK at companies with at least $500m in annual revenue.

Just one-fifth (22%)...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands