Retail brands are most optimistic about future, travel the least

Rob Clapp

An overview of chief marketing officers' (CMOs) views on the expected impact of the business climate in the next 18–24 months on business performance.

Business services
Financial services (general)
Food industry (general)
Household & domestic (general)
Media & publishing (general)
Pharma & healthcare (general)
Retail industry (general)
Soft drinks industry (general)
Information technology
Technology & electronics (general)
Transport & tourism (general)
Europe (general region)
France
Germany
United Kingdom
Canada
North America (general region)
United States
Data

Travel and hospitality brands are least optimistic about the next 18 to 24 months, according to a Gartner survey of marketing executives in North America, France, Germany and the UK at companies with at least $500m in annual revenue.

Just one-fifth (22%)...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo