Programmatic OTT and CTV impressions grew 330% in 2019

Rob Clapp

An overview of the growth in programmatic OTT and connected TV advertising impressions in 2019 by region.

Programmatic over-the-top (OTT) and connected TV (CTV) advertising impressions have grown by 330% between Q1 2019 and Q4 2019, according to the latest data from ad fraud management system Pixalate. This is based on an analysis of impressions across more than 75 million devices on the Pixalate network.

Asia Pacific saw the largest growth in programmatic video ad impression volume on OTT and CTV devices, rising by nearly 600% between Q1 and Q4 2019. This follows additional research which suggests the OTT market in Asia Pacific, excluding AVOD, will overtakeNorth America by 2021. India is an...

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