Podcasts provide ad revenue boost for New York Times

An overview of digital advertising revenue growth for The New York Times between Q1 2016 and Q1 2019.

Podcasts have driven digital advertising growth for The New York Times, according to company reports. Digital other ad revenue, which includes podcasts, grew by two-thirds year-on-year in Q1 2019, far higher than total online growth of 18.9%. The company highlights podcasts, and particularly 'The Daily', as driving overall digital ad growth.

The other segment equalled $13.4m in Q1 2019, a share of nearly one-quarter of all digital advertising revenue. This comes as online advertising is becoming increasingly important for the global newsbrand. Digital segments accounted for 44.4% of all ad revenue last quarter, up from 29.9% in Q1...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands