Podcast CPM for 60-second spot reaches $23.55

An overview of podcast advertising costs for a 60-second spot.

The cost of podcast advertising has reached a new high in recent months, according to data from advertising network AdvertiseCast.

The average CPM for a 60-second spot reached $23.55 in August 2021, the third-highest level since the beginning of 2020 and an increase of 8.0% from the same month last year.