Podcast campaigns deliver ROAS of $2.42

An overview of the average conversion rates of podcast advertising.

Podcast ad campaigns can deliver a return on adspend (ROAS) of $2.42, according to an analysis of 530 campaigns from more than 230 brands by attribution company Podsights.

Campaigns from retail (3.36%), personal finance (2.56%) and credit card (2.53%) advertisers are most successful in getting listeners to visit the brand website.