Paid social CPMs see downward fluctuations

An overview of media costs across major social channels.

Paid social CPMs  decreased by 15% year-on-year in Q3 2022, arriving at $8.15, compared to $10.52 at the end of 2021, according to Skai. WARC forecasts CPMs for overall internet display to be $7.60 in 2023. 

Research by Tinuiti shows that TikTok’s CPM in Q3 was found to be 42% lower than Meta and 12% lower than Snapchat. Its CPM was 22% higher than in January 2022, following the introduction of its new Video Shopping Ads format. For brands that are active on both Meta and Pinterest, CPMs could be 61% lower...

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