Paid social CPMs decreased by 15% year-on-year in Q3 2022, arriving at $8.15, compared to $10.52 at the end of 2021, according to Skai. WARC forecasts CPMs for overall internet display to be $7.60 in 2023.
Research by Tinuitishows that TikTok’s...
Paid social CPMs see downward fluctuations
An overview of media costs across major social channels.
