Over 80% of ad execs want to take more control of their media spend

An overview of the advertiser strategies currently being pursued.

Over 80% of ad executives say their organisation wants to take more control of their media spend, highlighting the evolving relationship between advertisers and agencies towards more of a partnership, according to research from Kantar. Half (48%) of those surveyed said they strongly agreed with the statement, while just 7% disagreed.

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