OTT advertising doubles its share of digital impressions

Rob Clapp

An overview of digital advertising impressions by device and mobile consumption in Q1 2020.

Public health
Crisis management
Digital media consumption
Digital media planning & buying
Mobile audiences
Mobile planning and buying
Video on demand
Online & digital newspapers
Japan
Thailand
Australia
Italy
Global
United States
Data

Over-the-top (OTT) advertising impressions nearly tripled (182%) in number in the first quarter of 2020, according to the latest global datafrom Nielsen. This means OTT devices account for nearly a quarter (22.2%) of all digital advertising impressions,...

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