OTT advertising doubles its share of digital impressions

An overview of digital advertising impressions by device and mobile consumption in Q1 2020.

Over-the-top (OTT) advertising impressions nearly tripled (182%) in number in the first quarter of 2020, according to the latest global datafrom Nielsen. This means OTT devices account for nearly a quarter (22.2%) of all digital advertising impressions,...

Not a subscriber?

Schedule your live demo with our team today