Only 45% of Australians willing to share data for personalised ads

An overview of the willingness of Australians to share anonymised data for personalised ads/offers and for free content.

Less than one-half of Australians are willing to share their anonymised data for personalised ads and offers, according to the latest researchfrom dataxu. Only 13% gave an answer of 'yes, completely', while one-third (32%) were accepting but more uncertain....