Online FMCG consumer spend is 46% higher than in store

Rob Clapp

An overview of online and offline FMCG consumer spend by region.

Purchase behaviour
E-commerce & mobile retail
Alcoholic drinks industry (general)
Food industry (general)
Soft drinks industry (general)
Toiletries & cosmetics (general)
Africa (general region)
Asia (general region)
Australia
New Zealand
Europe (general region)
Global
Latin America (general region)
Middle East & North Africa (general region)
North America (general region)
Data

Consumers spend 46% more on FMCG products when buying online, according to data from Nielsen.

The difference in online and offline basket spend in the FMCG category is largest in North America – online basket spend is more than double (114%) that of offline...

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