One in four ad dollars goes to the Google/Facebook Duopoly

An overview of the Facebook/Google Duopoly's share of global advertising expenditure, 2014 to 2019.

Of the $590.4bn spent on advertising worldwide last year, 24.5% – or $144.6bn – went to the Google/Facebook ‘Duopoly’. This is after Google’s payment of $26.7bn to its network members (third party platforms that host Google’s...

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