One in five viewers streams at the expense of linear TV

An overview of traditional and streaming TV activity in six European countries and the United States.

One in five internet users say they don't watch traditional TV content but do stream TV, according to data across six European markets and the United States from AudienceProject.

This rises to a third in the United States (32%), where a number of video-on-demand services have recently launched and to audiences. Less than one in five in the UK (17%), Germany (15%) and Finland (9%) say they don't watch traditional TV but do stream.