One-half of CMOs struggle to secure long-term investment

An overview of marketing strategy timeframes and challenges according to CMOs across ten markets.

Securing long-term investment is the main challenge for marketers, according to the latest researchfrom Dentsu Aegis Network in their survey of 1,000 CMOs across Australia, China, France, Germany, Italy, Japan, Russia, Spain, the UK and US. One-half ranked...

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