North American, Sponsorship advertising expenditure by type

Overview of North American sponsorship advertising expenditure, 2009-2017.

North American sponsorship advertising expenditure is predicted to reach US$23.2bn in 2017, according to data from IEG and LLC. This represents year-on-year growth of 4.0% from 2016, when sponsorship advertising was valued at US$22.4bn. Sponsorship f.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands