Advertising expenditure in North America stood at US$ 193.3bn in 2016, according to data from WARC. This represents year-on-year growth of 8.0% from 2015, when total spend amounted to US$ 179.0bn. North America has only just overtaken the level of advertising...
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Dasha Boryso
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
