Nearly half of Indian marketers are making mobile video their biggest priority this year

An overview of Indian marketers' main focus areas for mobile marketing in 2020.

Mobile video marketing (45%) is the top priority for Indian marketing professionals in 2020, according to survey data from WARC and the Mobile Marketing Association (MMA). 

It does not come as a surprise that marketers are focusing on video, as around 70% of the Indian market’s data usage is devoted to . In India, video is often used as a tool for learning and research, particularly to validate purchasing decisions. When there is a need to learn anything new or buy a new product, people will “YouTube it” first – a significant portion of video viewing occasions are aimed towards (43%). Potential ways to reach this audience are to showcase the multiple purposes of the product or establish the brand’s position through an educational video.