Nearly 40% of Southeast Asians stopped buying from a company after a bad online experience

Rob Clapp

An overview of online consumer experiences in Southeast Asia by age group.

One-third of Southeast Asians have abandoned their online retail cart because the purchase process was too time consuming and complicated, according to the latest research from Adobe. Millennials are slightly less likely to abandon their online basket at 32% compared to 35% for those aged 35 and over.

The most common digital retail experience was having to re-enter info with a retailer when using a second platform, at 37% of respondents. This rises above 40% for millennials, in part due to the fragmentation of shopping. Nearly one-third of respondents said the company couldn't answer simple product...

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