Most adults will spend more online than in store this year

An overview of whether consumers across 31 markets will spend more money online than in stores this year.

A majority of adults say it is likely they will spend more money online than in stores this year as e-commerce maintains its strong growth, according to data across 31 markets from Ipsos.

Globally, nearly three in five adults (57%) say they will spend more online than in stores. Just one in three (34%) says this is unlikely and that they will instead spend more in stores.

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