More than 70% of FAST, AVOD and SVOD viewers engage with ads in India

An overview of ad engagement on video-on-demand services in different markets worldwide.

70% of Indian consumers who watch free advertising-supported TV (FAST) or advertising video on demand (AVOD) engage with ads and see them as “trustworthy” and “relevant”, according to a recent Samsung Global Consumer Study report. 

India’s digital spend...

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